Nafitha — Data quality starts at the window
Data quality starts at the window
- 20+
- years of consulting & market-research experience
- 8
- integrated services on one platform
- 7
- work stages from need to report
- 3
- trusted national verification partners
Our Services
An integrated suite of primary data collection, research, and survey services — serving government and private entities, research centers, universities, consulting firms, graduate students, and individuals.
- Field Surveys Face to face Surveys conducted by qualified field researchers across every region and governorate of the Kingdom. More
- Phone Surveys Phone data collection through a state-of-the-art call center with trained, qualified national teams. More
- Online Surveys Design, distribution and management of online surveys with precise targeting and AI-powered response-quality control. More
- In-Depth Interviews Specialized one-on-one interviews with stakeholders and experts for a deeper understanding of trends and motivations. More
- Focus Groups Moderated group discussions with selected participants to explore opinions and perceptions. More
- Mystery Shopper Covert visits and interactions that measure service quality and beneficiary experience against defined standards. More
- Statistical Data Analysis Data cleaning, coding, and analysis — turning raw responses into usable indicators and findings. More
- Report Preparation Professional reports supported by tables, charts, indicators, and executive recommendations. More
How We Work
Nafitha’s methodology starts with understanding the client’s need and ends with a decision-ready report — seven clear stages, each with its own standards.
- 1
Understand the Need
Define study objectives and target audience
- 2
Design the Instrument
Build the right data-collection tool
- 3
Define the Sample
Select a representative sample
- 4
Collect the Data
Execute across the right channels
- 5
Assure Quality
Traditional verification plus AI
- 6
Analyze the Data
Review, clean, and statistically analyze
- 7
Deliver the Report
Findings and executive recommendations
Success Partners
National partnerships that strengthen identity verification and raise data reliability.
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National identity verification
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Trusted government services
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Public Security e-services
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