Our Vision
To be the first and most trusted choice for primary data collection and the execution of field and digital surveys and studies in Saudi Arabia and the region.
Who We Are
Nafitha is a Saudi digital platform specialized in primary data collection and the execution of surveys, questionnaires, and field and digital studies — through technical solutions and scientific methodologies that guarantee data quality and result accuracy.
Nafitha connects data requesters from government, private, academic, and consulting entities with a targeted audience of verified respondents and qualified field researchers — enabling efficient, fast, and highly reliable data collection.
The platform aims to develop an integrated professional environment for primary data collection in Saudi Arabia, combining official verification, qualification, artificial intelligence, consulting expertise, and research standards.
Our Mission
To provide integrated, reliable solutions for primary data collection that help government, private, research, and consulting entities reach accurate, verifiable data capable of supporting strategic and operational decisions.
Our Values
- Reliability
- We commit to data you can depend on for decision-making.
- Accuracy
- We apply scientific methodologies and verification procedures that guarantee result quality.
- Transparency
- We believe in clear procedures and the rights of all platform parties.
- Innovation
- We employ technology and AI to improve data-collection quality.
- Professionalism
- We work to professional standards in managing and executing studies and surveys.
- Partnership
- We build a balanced relationship between client, respondent, and field researcher.
Founders’ Experience
Nafitha stands on cumulative expertise spanning consulting, market research, technology, and a deep understanding of public- and private-sector needs in the Kingdom.
20+ years of experience
- 20+ years of experience in the Saudi consulting and market-research market
- Advanced academic qualifications and technical specializations from prestigious British universities
- Deep knowledge of government, private-sector, and research needs
- Hands-on experience in study design, data collection, analysis, and reporting
- Proven ability to apply technology to more efficient primary data collection
Board of Directors
- Chairman of the Board [Name]
- CEO & Board Member [Name]
- Board Member [Name]
- Board Member [Name]
- Board Member [Name]
Member details will be completed before launch.
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Trusted data… sharper decisions. Your window to high-quality primary data.